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The Five Cs Framework for Scholarly Writing
Speaker: Prof. Don Lange (Arizona State University)

Time: Thursday, 31 March at 7am (Pacific) / 10am (Eastern) / 3pm (London). This webinar is scheduled for 90 minutes (including Q&A).

In a 2017 AMR ‘Editor’s Comments’ piece, along with Mike Pfarrer, I articulated a framework designed to help you organize your scholarly thinking. For shorthand, we can call it the ‘Five-Cs’ approach, as it consists of these five ‘building blocks’: common ground, complication, concern, course of action, and contribution. You might find this approach easy to remember and valuable to employ for a range of purposes, including idea finding, writing for scholarly publication, designing academic presentations, reviewing for scholarly journals and conferences, and reading and remembering the literature. In this presentation, I’ll teach that framework, and focus in particular on how to write a compelling introduction to an academic paper. That will also give me a chance to talk about how our framework reflects and complements the excellent advice offered by top writers, including Jay Barney, Adam Grant, Anne Huff, Barbara Minto, and Tim Pollock.

Recommended readings:
• Lange, D., & Pfarrer, M. D. 2017. Editor's comments: Sense and structure— The core building blocks of an AMR article. AMR, 42: 407–416.
• Barney, J. B. 2018. Editors comments: Positioning a theory paper for publication. AMR, 43: 345-348.
• Grant, A. M., & Pollock, T. G. 2011. Publishing in AMJ--Part 3: Setting the hook. AMJ, 54: 873-879.
• Huff, A. S. 1999. Writing for scholarly publication. Thousand Oaks, CA: Sage.
• Minto, B. 2002. The pyramid principle (3rd ed). London: Prentice Hall Financial Times.


Donald Lange (PhD University of Texas at Austin) is the Lincoln Professor of Management Ethics at the W. P. Carey School of Business at Arizona State University.

This event is supported by RRBM (

For queries, please contact Ibrat Djabbarov

Mar 31, 2022 03:00 PM in London

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